An innovation-led approach resulting in greater customer benefit will come to the forefront, as customer-facing sectors such as automobile, retail or healthcare will seek novel ways to reach their end-use customers in 2013, experts have observed.
Globalisation and market expansion advisory firm Zinnov has said 'regeneration' will be the next growth frontier for captive centres in India, as it is getting exponentially difficult to derive further efficiencies in the current form and manner of setting up captive centres. For the last seven to eight years, the captive centres of large BFSI and retail players as well as some large engineering R&D captive centres have been delivering a wide range of services. But the only way to derive further efficiencies is by outsourcing to a partner.
Service providers are out on a shopping spree and a viable captive centre is something that will interest them. Given that the economic pressures are expected to continue into 2013, divesting a portion of a mature captive operation that commands a good premium could also be a definite booster to the financial statements, Zinnov has said.
According to the firm, there will be a spike in engineering R&D and overall solutioning demand for affordable products - especially in housing, cars, medical devices and internet mobile devices like tablets and smartphones. "With shrinking wallets and increasing budget cuts all around, customer choices across both the developed and emerging markets are likely to shift to function over form. Service providers can now channelise frugal engineering, open source capabilities and predictive analytics to create compelling industry-specific solutions," Zinnov has said.
Big Data and analytics are changing how traditional companies serve their customers and are opening up great possibilities for the future. Zinnov chief executive officer Pari Natarajan said, "Today the Indian technology industry is at an inflection point where innovation must have transformative rather than incremental impact. The Indian technology ecosystem has matured to a point where multinational organisations across verticals are looking to leverage our knowledge, skill sets and capabilities in new technologies and frugal engineering. In 2013, service providers can capitalise on this interest with customised, affordable product offerings, while multinationals will look at developing differentiated, technology-enabled products that address local problems."
Andrew Till, senior vice-president of smartphones and consumer electronics, Symphony Teleca, said, "The new year will see a fundamental reshaping in the way commercial software and software-related products are built and deployed in a rapidly merging environment of the cloud, mobility and analytics. Software manufacturers will move towards verticalisation, building software for niche segments and specialised application areas. The Indian economy is irrevocably shifting from services to product engineering, with near field communication and mobilisation leading the trend."
Symphony Teleca has predicted major shifts in the market in 2013, such as computing becoming task-centric, increased emphasis on voice recognition enablement technologies, consumers demanding federated control of their identities across platforms and devices and growth in the number of consumers using their mobile devices to perform impulse or opportunity-driven purchases.
According to the firm's report, there will be continued growth in use of tablets in the enterprise and more enterprise apps would be developed for tablets in particular. "Companies will start to consider the devices and technologies necessary for increased collaboration, where employees can not only access material via the tablet but can also use it as a mutual working station," the report has said.
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