At an event, where the company announced a new phablet called Canvas HD, Micromax said that it imported over 1.98 lakh phablets in India in the months of October, November and December. In comparison, the company claimed that Samsung imported around 1.89 lakh Galaxy Note and Galaxy Note II tablets during the same period. Other players brought in over 38,000 phablets.
Deepak Mehrotra, CEO, Micromax, added, "We plan to launch 30 smartphones this year."
With a screen size of five-inches and a resolution of 720P, Micromax Canvas HD is aimed at consumers who like 'phablets' such as Samsung Galaxy Note II and HTC Butterfly but consider them too expensive.
For its price, the device packs in impressive hardware. Apart from the high resolution screen, it has a 1.2GHz quad-core processor made by MediaTek, 1GB RAM, 8 megapixel camera and 4GB internal memory with support for up to 32GB micro SD card. The device is powered by Android 4.1 aka Jelly Bean. While the quad-core processor in Canvas HD may not be as good as the quad-core chip in Butterfly or Note II, it is likely to be powerful enough to handle the average workload.
Micromax said that Canvas HD would be available in the first week of February at a price of less than Rs 15,000.
"We are excited with the success of Canvas 2, which has clearly established Micromax as number one player in the phablet category in India. We are looking forward to similar success with Canvas HD," said Mehrotra.
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