Airtel to offer flexible prepaid data plans

BARCELONA: Bharti Airtel, India's largest mobile operator, said it had deployed a technology platform from Ericsson that will enable it to offer flexible data plans to prepaid subscribers across multiple domains - 2G, 3G, 4G/LTE and Wi-Fi.

The solution has been deployed in all 23 regions in India. Over 95 per cent of the 900 million mobile connections in India are the pre-paid platform.

"Ericsson and Bharti Airtel planned and executed the systems integration of the solution that will allow Bharti Airtel to enhance the prepaid customer experience by offering a wider and more attractive range of prepaid services, flexible bundling and real-time control of chargeable services," the companies said in a statement.

Both companies did not reveal the deal size. Ericsson manages and maintains the networks of Bharti Airtel in about half the country.

The Swedish vendor has been focusing on services and software to prop by revenues and this segment now contributes to about 67 per cent of the company's sales. Broadband Charging is a flexible online charging system that provides prepaid charging for data, content, messaging, voice, multimedia and VoIP.

Jagbir Singh, CTO & Director - Network Services Group- Bharti Airtel said, "With the ever changing customer demands, prepaid customers also demand flexibility in service packages. Bharti Airtel has the world's largest prepaid base, therefore it was imperative to deploy a solution that supports us in meeting the requirements of our prepaid customers. Ericsson's MBC suite has the capability to control complex tariff plans and service bundles."

According to Fredrik Jejdling, Ericsson's Head of Region India, data consumption is more complex than voice and this solution would 'help Bharti offer enhanced data services to increase flexibility, control and enrich their customer experience."

(The correspondent is attending the Mobile World Congress in Barcelona on the invitation of Ericsson)

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