E-commerce platform provider Shopify enters India

PTI Jun 22, 2013, 04.57PM IST

(Canadian e-commerce platform…)

NEW DELHI: Canadian e-commerce platform provider, Shopify has forayed into the Indian market in partnership with Singapore's SingTel.

SingTel will help build ecosystem which includes tying up with logistics partner and payment gateways. Shopify will offer its platform to merchants, mainly small and medium enterprises, for Rs 750 per month or Rs 9000 annually.

"We built Shopify to allow anyone with a product or a service to easily create beautiful and highly scalable online stores. There is emerging entrepreneurial culture in India. It was a natural progression to come here," Shopify chief platform officer Harley Finkelstein said.

"Without doing any marketing or promotional events, we already have a few hundred merchants using Shopify's platform," Finkelstein added.

In order to set up its distribution, Shopify has tied up with logistics partner such as Aramax and Bluedart and payment gateway providers like PayU and DirecPay.

SingTel Group Digital Life head Loo Cheng Chuan said: "SingTel is excited by the tremendous growth opportunities in the e-commerce market. By 2015, 35% of internet users in the Asia Pacific region will make purchases online and 30% of these transactions will be performed on a mobile device."

"With more than 468 million mobile customers in 25 countries, SingTel is uniquely positioned to enable entrepreneurs to seize opportunities," he added.

Shopify will also offer free advertising credits on Google and Facebook to its merchants.

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