Software and services underpin Chief Executive Officer Yang Yuanqing's push to sell more handsets as demand for personal computers slides. While Lenovo's app store has logged more than 1 billion downloads since it opened in 2010, the company is looking to Game World for an edge in the biggest market for handsets, where mobile-game sales of $1.6 billion this year will rise about 50 per cent annually for the next three years, researcher Analysys International predicts.
Unlike the US, where Google and Amazon-. com Inc. dominate sales of Android applications , China has hundreds of companies offering mobile software. Lenovo wants to set itself apart from that crowd with features like those available on Apple's Game Center, such as global leader boards that let players see how they compare to the world's best. "A mobile platform for entertainment is becoming more and more important in today's handset industry," said Ricky Lai, an analyst at Guotai Junan International Holdings Ltd. in Hong Kong.
"The more fans Lenovo can get on their own platform, the more customers will want to use that kind of handset." Sales of mobile games in China will rise 55%to 9.6 billion yuan this year, Analysys forecast in a report last month. Users of mobile games will rise 30% to 280 million this year, Analysys says. Lenovo is expanding into smartphones, tablets, TVs and home entertainment systems.
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