Idea slashes 2G data tariff by 90%

NEW DELHI: Following in the footsteps of market leaders Vodafone and Airtel, the third largest mobile operator Idea Cellular, has also revised data tariff in eight circles across the country.

Idea users can now access data for 2 paise per 10 KB which the company claims is a 90% reduction in the existing tariff of 2 paise per KB.

Idea's new data tariff will be applicable starting July 1st, 2013 and the offer will be valid for 90 days. Idea users in the eight circles of - Tamil Nadu & Chennai, Karnataka, Kolkata, West Bengal, Assam, North East, Bihar, and Orissa - will benefit from the revised data tariff on both, prepaid and postpaid 2G plans.

"Idea has continuously focused at growing data penetration in tier 2 & 3 markets. These 8 circles comprise of 1/3rd of the total mobile users in India, with a large number of users waiting to board the mobile broadband wagon. Availability of data at such affordable rates will usher in a new wave of mobile data growth in the country", said Ambrish Jain, deputy managing director, Idea Cellular.

The revised tariff is applicable on pay-as-you-go basis for all users using 2G data.

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