Cisco: End user devices proliferation to boost tech financing uptake

PUNE: IT and networking company Cisco said proliferation of end user devices and workplace collaboration will help boost greater technology financing uptake.

Findings of a survey which Cisco commissioned to identify trends and gain insights into the technology purchase strategies adopted by businesses across the region indicated that vendor financiers were one of the preferred sources of external funding for information and communications technology (ICT) purchases in India, China and Australia.

Forrester Consulting conducted the study on behalf of Cisco Capital, a subsidiary of Cisco Systems. The findings have come at a time when businesses seek greater returns on their technology investments, given the changing economic climate across the globe.

The survey revealed the diversity in technology purchase strategies across the region and also highlighted major technology transitions expected to propel growth in the use of vendor financing. The top three transitions were the proliferation of end-user devices and the bring-your-own-device ( BYOD) trend, workplace collaboration enabled by unified communication solutions, and the growing uptake of online video as well as web conferencing and telepresence.

Rajiv Menon, managing director, Asia Pacific, Japan & Greater China at Cisco Capital, said: "The Forrester survey indicates that vendor financing is playing an increasingly important role in the financing strategies of businesses across India. The need to constantly deliver shareholder value while maintaining growth and profitability is prompting business decision makers to closely examine their technology purchase strategies in order to gain maximum value from the use of the technology, rather than through ownership."

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