Indian consumers love phablets: IDC

New Delhi: The latest numbers for Indian smartphone market are out. And they show a steep growth, especially in the phablet category, in the country. According to IDC, a market research firm, the number of smartphones shipped in India has grown by over 200% in the last one year. According to IDC, 9.3 million smartphones were shipped in Q2, 2013, compared to just 3.5 million in Q2, 2012.

The growth was particularly significant in the phablet (the phones with large screens) category. IDC said the number of smartphones that have a screen size between 5 inches and 7 inches grew by a whopping 17 times in the market in the last one year. The phablets constituted 30% of all smartphones shipped in Q2, 2013.

Phablets, a term used by the technology journalists to describe the large-screen phones that started appearing in the market after Samsung launched Galaxy Note, was recently added to online dictionary maintained by Oxford University Press.

Compared to Q1, 2013, the number of smartphones shipped in India registered a 50% growth in the second quarter of this year, IDC said in a statement.

"As the largest feature phone market in Asia Pacific region and second largest for smartphones, India recorded a 21% growth YoY and a modest 4% growth quarter over quarter for total mobile phones," said an IDC spokesperson.

The research firm added that local vendors continued to fuel the growth in the Indian market. "The growth in the India smartphone market is driven by consistent performance by local vendors who accounted for more than half of the total smartphone market in 2Q13. These vendors have been scaling up operations owing to rising migration of the user base from feature phones to smartphones," said Manasi Yadav, senior market analyst with IDC India.

Samsung leads the list of biggest smartphone vendors in India with a market share of 26%. Micromax is second with 22% share while Karbonn is third with 13% share. Nokia and Sony each have 5% market share while other companies account for 29% of smartphones shipped in India.

"Samsung maintained its leadership spot in 2Q13, with the newly launched Samsung Galaxy Star bringing in huge volumes at the low end. The cash-back and zero percent interest EMI schemes have worked in favor of Samsung over the last quarter, specifically for products such as the Galaxy Note II," noted IDC. "Micromax stayed steady at number two spot and crossed the 2 million units mark in shipments. This vendor is banking on the wave of phablet-driven smartphone adoption."

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