In BPM, it’s no longer India vs others: Nasscom

GURGAON: Som Mittal, president of Nasscom, believes that the Indian BPM ( business process management) industry will continue to have a seat at the high table as it gravitates towards higher end services and as other BPM hubs emerge around the world. Extracts from an interview with TOI:

You have been trying to rebrand the traditional BPO industry as BPM. How has that progressed?
The rebranding will give it the identity of being a full service value provider rather than an industry that plays only in the lower-end of the services spectrum. BPM is a reflection of managing end-to-end services incorporating the best practices, rather than targeting specific processes . It's not about cheaper, better and faster, but a transformational journey to improve efficiencies. Traditionally , the BPO industry was measured by service level agreements (SLA), but today it's measured by outcomes.

What are the key growth drivers for the industry?
Emerging verticals like healthcare and retail are expected to grow faster than mature verticals like BFSI, manufacturing and telecom, driven by changing regulations and adoption of newer services. Changing regulatory requirements in healthcare, especially Obamacare, and payment integration initiative of the Eurozone Single Euro Payment Area (SEPA) and Basel III in the banking and financial services space are emerging as the key drivers.

Globally, the BPM industry is expected to grow from $150 billion to $233 billion by 2020, resulting in significant opportunities for Indian service providers. The domestic market is expected to grow driven by the maturity of Indian buyers, and providers using the market as a testing ground for new service offerings.

Technological advances and on-demand solutions are driving the demand for high-end services. How is the BPM industry geared for this transformation?
I think cognitive business technology, cloud services, enterprise mobility, and platform-based delivery will create unseen opportunities. Analytics-embedded service offerings will play an important role in meeting unmet requirements.

Where does the shift place India in comparison with emerging BPM hubs?
Sometimes India is pitted against East European countries and emerging Asian hubs like the Philippines, Indonesia and Vietnam. Though these countries are making headway, India has intrinsic and core strengths -- cost advantage, maturity, skill sets and scalability -- that would keep us ahead of the curve.

It's not Costa Rica versus India or Trinidad versus India, but it's them and us because clients want to hedge their risks and because country-specific regulations and time zone differences play a role in determining outsourcing locations.

Anda sedang membaca artikel tentang

In BPM, it’s no longer India vs others: Nasscom

Dengan url

http://pijitsehat.blogspot.com/2013/09/in-bpm-itas-no-longer-india-vs-others.html

Anda boleh menyebar luaskannya atau mengcopy paste-nya

In BPM, it’s no longer India vs others: Nasscom

namun jangan lupa untuk meletakkan link

In BPM, it’s no longer India vs others: Nasscom

sebagai sumbernya