Some 36 percent of Americans say buying stock in the 7-year-old short messaging service would be a good investment, while 47 percent disagree. Last May, ahead of Facebook's IPO, 51 percent of Americans said Facebook Inc would be a good investment. Just 31 percent didn't agree.
Surprisingly, 52 percent of people ages 18 to 34 say investing in Twitter's stock is not a good idea.
Twitter Inc will begin trading on the New York Stock Exchange on Thursday morning after setting a price for its IPO sometime Wednesday evening. The San Francisco-based company plans to raise as much as $1.6 billion. The transaction values Twitter at as much as $12.5 billion. That's little more than one-eighth of Facebook's roughly $104 billion market value when it went public.
Twitter has not turned a profit since its launch, but its future depends on advertisements as a primary source of income. The company mainly sells three types of ads: promoted tweets, promoted accounts and promoted trends. A company like Starbucks, for instance, can pay Twitter to promote a single tweet or it can pay the company to ask users to follow its account.
More than half of Twitter users say they have not noticed advertising. Among the 42 percent of users who did notice, 31 percent say they've clicked on or followed one of the promoted items in question.
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