Lenovo: World undergoing PC-plus evolution

NEW DELHI: The personal computer (PC) is dead. Long live the PC. While quite a few obituaries have been written about the humble PC, the bulky machine continues to show up in homes and offices alike, even if there are smartphone and tablets around, much like a Phoenix rising from the ashes.

Says Rahul Agarwal, executive director, commercial business segment, Lenovo India, "the PC remains central to the digital lives of millions of people and businesses. The world is undergoing a PC plus evolution."

To drive home the point Agarwal cites an IDC survey conducted in April 2013 showed that 91.3% of respondents do not consider tablets as replacements for PCs. The same survey also found that 58.5% of respondents bought a tablet to be used in addition to a laptop, and not as a replacement.

While some tablets may be closing the performance gap with PCs in terms of hardware, the creation of content still demands a PC's form factor for better input accuracy.

Adds Agarwal, "The existence of a market for physical keyboards designed for tablets suggests that tablet users continue to face a compromised experience when entering text on their device's touchscreen during content creation. The additional bulk of packing a keyboard also diminishes the space savings afforded by using a smaller device."

In absolute terms, the PC industry represents a $200 billion market and offers substantial opportunity for profitable growth. There continues to be room for innovation for the PC platform to make it even more relevant and desirable than before; convertible PCs, like table PCs, are an example of this innovation.

Beside, many of the bells and whistles of smartphones and tablets come at the expense off compromising battery life, ensuring the endurance of PCs. Says Agarwal, "manufacturers regularly tout their products' latest hardware and features, like screen displays, high-megapixel cameras and multi-core processors. These product specifications are highlighted as differentiating features, but they often come at the expense of battery life. A device that is out of battery has zero features."

In its outlook for the New Year, hardware maker Lenovo expects products that enable all-day computing to be one of the focuses in 2014, as users seek to rid themselves of the reliance on additional power sources while on the move and become truly mobile.

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