Apple CEO on iPhone 5C’s ‘failure’

NEW DELHI: Apple CEO Tim Cook has finally revealed the reason why the iPhone 5C failed to take off in the market. While many have attributed the failure of the 'cheaper' iPhone to its year-old specifications, plastic body and high price tag, Cook believes that it lacks the one feature that makes iPhone 5S cool - fingerprint scanner.

While announcing Apple's Oct-Dec quarterly results, Cook said, "I think the 5S, people are really intrigued with Touch ID. It's a major feature that has excited people. And I think that associated with the other things that are unique to the 5S, got the 5S to have a significant amount more attention and a higher mix of sales."

iPhone 5S is the only model in Apple's portfolio to have the new Touch ID fingerprint scanner, which can be used to unlock the smartphone by just placing the thumb on the model's Home button. Another distinguishing feature of the handset is the gold colour option.

On the other hand, iPhone 5C has the same specifications as the older iPhone 5, but comes in a plastic casing instead of the premium aluminium body of the predecessor. Its base variant has been priced at a hefty Rs 41,900 in the Indian market. Due to low sales, Apple has started several offers - including buyback and EMI schemes - to push volumes.

At the earnings call, Apple announced that it sold a total of 51 million iPhones in the past quarter. However, the iPhone 5C's contribution to the volumes was lesser than expected, since it failed to click with buyers.

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