The company will be operating through a partnership with Russia's leading distribution house VVP Group. Micromax claims that the partnership will provide the company the required reach in the country and help it make its products available across the country.
In the initial phase, the company plans to launch 14 products in the country including the Canvas series smartphones and Bolt series smart feature phones. The company claims it has service infrastructure ready and plans to open more than 60 service centers by the end of the month.
Micromax has also tied up with several VAS providers.
Commenting on the launch, Rahul Sharma, co-founder, Micromax said, "As we look to take Micromax to key international markets, we are excited to announce our foray into the Russian mobile handset market which has immense potential not only for smartphones and features phones, but also for tablets and data products. Our initial focus in the Russian market is to replicate the success witnessed in our other markets in the last couple of years."
Micromax claims to be the world's 11th largest mobile phone brand.
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