Yahoo going back to basics to reboot search

Written By Unknown on Sabtu, 01 Februari 2014 | 21.43

WASHINGTON: Yahoo is reportedly directing its focus back on algorithmic search and search advertising, tech site Re/code has revealed.

The internet giant is said to have ordered up two new search-related initiatives, codenamed Fast Break and Curveball.

According to CNET, the projects are reportedly priorities for Yahoo; both with three-to-four month time frames, and involving search chief Laurie Mann, mobile head Adam Cahan, and senior VP of platforms Jay Rossiter.

Re/code's report speculates that Cahan's involvement in the project is indicative of a strong mobile bent, in tune with CEO Marissa Mayer's focus on mobile platform.

The search projects also point to the possibilities of Yahoo planning a Bing exit strategy for 2015 and look to partner with another web engine like Google or rebuilding its own core search capabilities, the report added.


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