CoreBrand's analysis, which it the most powerful tech brand, has come out with the list of 100 most elite brands list for 2014. Apple was ranked the 10th in the overall list, which was the highest spot for a tech brand.
Apple was the only tech company to rank at top 10 of CoreBrand's rankings this year. Apple has steadily grown in brand power over the years; 18th spot in 2013 and 93rd in 2009.
Microsoft moved up 9 spaces to 11th rank overall and second highest in tech. Google rounded up the top three with an overall rank of 26, moving up 90 positions since 2008.
Marissa Mayer-led Yahoo is growing in popularity, taking the 28th position in the list and fourth position in the tech industry. Ailing Japanese giant took the fifth position, with an overall ranking of 31.
US telecom giant AT&T lost four places compared to 2013 and moved from 29th to 33rd position, becoming the sixth most powerful tech company in the list. PC maker Dell, which went private last year, moved down one spot from last year's ranking and took the 48th spot.
Samsung moved up 5 spaces over last year and gained 52nd place out of 100 this year.
IBM's brand power, on the other hand, has steadily improved and it takes the 49th place in overall ranking and eight in the tech industry. Samsung has also moved up five spaces over last year and gained the 52nd place, making it the ninth most powerful tech brand in the list.
EBay has shot up CoreBrand's list in recent years, gaining 58 spots over the past five years. This year, it ranked 59th out of 100 overall and rounded up the top 10 most powerful tech companies.
The brand consultancy firm rates companies based on a survey of more than 10,000 business executives. Brand power is measured in terms of familiarity and favorability.
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