Twitter starts weekly stats newsletter for users

NEW DELHI: As it celebrates its eighth anniversary, it appears that Twitter wants to offer more information to its users about how they use the social network and the way their followers engage with them.

The popular social network has started sending a weekly review digest to its users via e-mail that offers statistics related to user engagement and most popular tweets of the week from the user.

The newsletter titled 'See your week in review' offers statistics related to the total views, replies, and link visits for the Twitter user. "These Tweets helped you make connections, got people excited, and started your friends talking," says the newsletter.

It also lists out the user's most popular tweets of the week, and embeds them along with additional statistics related to the number of views the tweet got, number of favorites, number of retweets, number of link visits ( if the tweet featured a link) and number of replies. It also lists users who favourited, replied to or retweeted the tweets.

While several third party social analytics services offer these features, this is the first time users have received a mail from twitter featuring usage statistics like the number of views. This is the first time that Twitter has started registering views based on the number of times a tweet is viewed individually or seen on the timeline.

Twitter has also been sending an email newsletter titled 'Here's what's trending on Twitter this week,' in which it compiles popular tweets on the basis of engagement among the user's Twitter connections. That newsletter also lists related tweets from the user's connections.

Twitter had first started sending a weekly email digest in 2012 that included popular tweets from and links from users' Twitter connections. It also sends recommendations and follow suggestions based on activity in the users' network.

Twitter offers a way to disable these notifications as well. Users can go to Settings and enable or disable options to receive emails related to activity from their network under the Email notifications sub-menu. Users can even choose to receive a daily newsletter listing top tweets and stories from the same sub-menu.

Clearly, Twitter wants users to engage more with their connections and wants to tell them what works and interests their followers.

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Twitter starts weekly stats newsletter for users

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Pijit Sehat