Yahoo to debut YouTube rival this summer: AdAge

Just a week after reports claiming that Yahoo is in talks to buy video streaming startup RayV emerged online, a rumour has said that the company helmed by Marissa Mayer will launch a YouTube rival this summer.

In order to make its upcoming video streaming service more lucrative, Yahoo is looking to partner with prominent YouTube video makers. It is offering better revenue-sharing models or fixed ad rates more lucrative than that of Google, according to an AdAge report.

Google's YouTube takes 45% of ad revenue, but Yahoo is expected to offer a split that tips more in favour of creators, says a Business Insider report.

Yahoo initially wanted to unveil the new video streaming platform in April, but contract issues ultimately held back the launch. One point of contention was around content ownership. Early drafts of the contract gave a video's ownership rights to Yahoo.

Similar to YouTube, Yahoo video creators will be able to have their own channels, the Business Insider report adds. Yahoo's video player will also be embeddable on other sites.

Those Yahoo creators who sign a contract will also get a publishing dashboard so that they can distribute across Yahoo properties like its home page, as well as blogging service Tumblr.

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