The Bangalore-based company , which has signed a memorandum of understanding with the Ministry of Labour and Employment's Directorate General of Employment & Training (DGET), is aiming to train at least 5,000 students by December.
Flipkart has created courses of two weeks to four months in areas like photography , cataloguing, social media marketing and handling customer communications. The courses will be provided at government-run industrial training institutes and vocational institutes across the country in locations like Agra, Meerut, Varanasi, Aurangabad, Pochampalli, Salem, Guwahati and Shillong.
This is part of Flipkart's attempt to get MSMEs and traditional artisans to sell their wares on its platform in the next couple of years. In June, Flipkart partnered with the Federation of Indi an Micro and Small and Medium Enterprises and National Centre for Design and Product Development to bring about 50,000 MSMEs and traditional artisans on to the Flipkart platform as merchants.
The seven-year-old company , which raised over $1.7 billion (Rs 10,400 crore) in risk capital funding and is not profitable so far, already has 600 MSMEs selling on its website. "Right now we do much more handholding when on-boarding small merchants," said Mekin Maheshwari, chief people officer at Flipkart. "By helping with design inputs, market analytics, manpower and logistics linkages we will change the way these manufacturers sell their goods and run their business."
Flipkart, which is expanding its logistics network to smaller towns, will also get its field staff in these locations through this programme. At present, the company has its own logistics network in over 250 cities and towns.
A team of 25 Flipkart employees from functions like human resources and seller acquisition will start training the government trainers at the institutes, who will in turn conduct the classes.
The team will also help select the students, who have already enrolled at these institutes, for the specific programmes. The company is promising full placement post the training.
Other organisations have engaged with artisans in the past in different ways. The Fabindia model of organising artisan and producer groups and giving them design support is the most well-known. "It is a good idea. If executed well it would benefit a large group," said Pinakiranjan Mishra, partner and national leader (retail and consumer products) at consulting services firm EY. "Three years ago none of us would have imagined the level of change ecommerce would bring in the country."
Flipkart seems to be well aware of the difficulties. "We know it will be difficult in the beginning," said Maheshwari. "But this is not corporate social responsibility for us; it has a direct impact on our business."
http://timesofindia.indiatimes.com/followceleb.cms?alias=Flipkart training youth,Flipkart,Salem Guwahati,Mekin Maheshwari
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