The Steve Jobs guide to getting what you want

It was huge news when Steve Jobs returned to Apple, the company he helped start but had since lost its "magic." When he took stage at Macworld in January 2007, Wall Street Journal reporter Jim Carlton wrote, "The return of Elvis would not have provoked a bigger sensation."

Even though Jobs insisted he was an "advisor," those in and around Apple knew he was very much in control. Amelio depended on Jobs's vision moving forward. On the first Thursday after his return to Apple, Jobs used this new-found leverage to call a board meeting and demanded the company reprice its stock options by lowering the exercise price to make them valuable again. It was legal at the time, but not considered good business, at least ethically.

After the board balked at the idea, saying a study would take at least two months, Jobs fired back, "You brought me here to fix this thing, and people are the key… Guys, if you don't want to do this, I'm not coming back on Monday. If you can't do this, I'm out of here, and you can blame it on me, you can say, 'Steve wasn't up for the job.'" The board gave Jobs what he wanted.

The next day, he demanded all the board members resign, "or else I'm going to resign and not come back on Monday." He said all the board members had to go, except for one Ed Woolard, and that's exactly what happened.

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