Aircel introduces longest validity recharge, claims to be industry first

LUCKNOW: Known for offering innovative and the best value-for-money products and services so far, telecom major Aircel has introduced a special recharge in UP (East) with 6 months of validity and attractive call and data tariff. This makes Aircel the first telecom service provider in the history of the UP (East) region to offer the longest-ever validity on a recharge.

The First Recharge is launched as an extension to Aircel's highly cost-effective propositions, after a careful observation of the consumer demands in the market. The new product - priced at just Rs 85, provides a talk-time of Rs 40 and comes with a long validity of 180 days, enabling new Aircel customers to enjoy free Aircel to Aircel calls at only 10 paise per minute and to other mobiles/landlines at 25 paise per minute. It also credits the user with 500 MB of 2G of Data for 30 days and allows STD calling at only 40 paise per minute.

Arvind Singh Shekhawat, regional manager - Central, Aircel, said, "Aircel has always believed in offering products and services that its subscribers find the most benefits in. We're confident that our customers will enjoy a hassle-free experience on the Aircel network with the longest validity that the recharge offers. It also makes us equally proud to introduce a yet another industry-first product to the UP (East) market, which is a very important circle for us."

The launch of this recharge is a natural addition to Aircel's line-up of products and services, whether in voice calling or data services that offer a seamless network, while simultaneously ensuring that they bring the best-in-class value for users.

Aashish Dutt, Head of Sales and Marketing - UP (East), Aircel, said, "We realized that users are increasingly looking for an uninterrupted experience that offers maximum affordability and validity, and this product was hence brought about." He added that the company is certain that the new recharge will appeal to a large number of people and help expand our user-base."

Aircel is one of India's leading innovative mobile service providers. The company has 3G spectrum in 13 circles and BWA spectrum in 8 circles and is credited with one of the fastest 3G roll out ever in the Indian telecom space.

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