India Post to launch e-commerce portal

Directly stepping into the cyberworld, India post is going to launch its own e-commerce portal in the shape of those like Amazon or eBay soon. The aggressive step of India Post, world's largest postal service, is a part of its massive IT based modernization initiative worth Rs 5,000 crore.

"At planning and designing phase now, the final rollover of the dedicated postal e-commerce portal may take another 6 months. But we are excited about this new avatar in our service basket," Mr. John Samuel, member of Postal Services Board told ET.

As he describes, the portal will be like popular e-commerce entities like Amazon or eBay. A conduit between buyers and sellers. But, it is not going to be entirely open for any item to be traded by anyone. Rather a moderated and scrutinized list will be followed. Local specialties like Tea from Darjeeling, Mango from Malda in West Bengal or Saffron from Kashmir will have emphasize in that.

India Post is tying up with different controlling authorities like Spices Board, Tea Board, or cashew Board to ensure 'quality trading of quality items only'-- as Mr. Samuel puts it.

In addition to the physical products, services of different public sector are also being planned to be included into the tradable items of the portal.

"Wide and fast growing coverage of internet through computer and mobile phones are bringing more and more people from even remote corners to the doorsteps of e-commerce. There lies our new opportunity. Moreover delivery of the items is a major issue for all e-commerce authorities. Here also India post excel's with its 1.5 lakh establishments and time tested connectivity network," he said.

In one hand we have Rs 4909 crore worth IT related infrastructure modernization plan and on the other hand, we are spending another Rs 2000 crore to have new vehicles to ensure faster delivery.

Indeed it is a new step to a new world that can give new life to financially crunched Indiapost. But, "We need to bring change in our own attitude at certain corners to churn out the best out of this initiative," accepted Mr. Samuel.

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