Sub-Rs 10,000 phones behind 75% of Lenovo's mobile sales

Written By Unknown on Rabu, 08 April 2015 | 21.43

NEW DELHI: Chinese tech major Lenovo has said almost three-fourth of its smartphone sales is coming from devices priced below Rs 10,000.

The company offers smartphones priced in the range of Rs 4,000 to Rs 30,000.

"The industry itself sees about 75% of the sales coming from smartphones priced under Rs 10,000 and we have more or less a similar split," Lenovo India director, smartphones, Sudhin Mathur said.

The company started as a premium player but now has devices across entry, mid and premium segments, he added.

In October-December 2014 quarter, Korean giant Samsung maintained its leadership in India with 22% market share, followed by homegrown vendors, Micromax (18%), Intex (8%) and Lava (7%) and Chinese smartphone maker Xiaomi with 4% share, according to research firm IDC.

Lenovo recently launched A7000 smartphone in India, featuring Dolby Atmos audio technology, priced at Rs 8,999. The 4G-enabled handset will be available on Flipkart.

READ ALSO: Lenovo A7000 first impressions

Mathur said Lenovo has sold about 300,000 units of A6000, predecessor to A7000, in the last two months.

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