12 fastest-rising executives at Google

As a YouTube Creators leader, Glotzbach handles the product and technology aspects of getting great content onto the site.

As the company tries to increase the number of major brands advertising on YouTube, Google has poured big bucks into helping its original content creators, like Michelle Phan, Bethany Moto, and Epic Rap Battles of History, build their followings and create better videos.

Glotzbach and his team have headed up those efforts, as well as rights management and subscription issues, through its new premium YouTube Music Key subscription service. Although YouTube revenue increased to $4 billion in 2014, it's still not profitable, according to The Wall Street Journal.

Previously, Glotzbach led YouTube's business in Europe, Middle East, and Africa, and also worked on areas like Google Enterprise and Search.

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