In its blog post, Microsoft said:
"As part of the Windows Insider Program, Microsoft will partner with Xiaomi to offer Windows 10 free downloads to a select group of Xiaomi Mi 4 users. Xiaomi Mi 4 users will get the ability to flash their phones with the new Windows 10 OS and provide feedback to Xiaomi and Microsoft on their experience. This partnership will allow Xiaomi and Microsoft to get direct user feedback and continue to improve the experience for China. Microsoft is thrilled to see Xiaomi embracing Windows 10 and offering this great value to their customers. We're excited to see the feedback we receive from this audience."
Basically, this means that the select Xiaomi users will be able to run Windows 10 on their Mi 4 units, and the user data will be used to gauge their experience of the operating system.
Xiaomi, on its part, told online publication The Next Web that this is entirely a Microsoft-led effort and called it only an experimental programme. Though Xiaomi provides weekly software updates to its Android-based MIUI software, the Windows 10 ROM will be solely supported by Microsoft.
Technology website TechCrunch's sources say that Xiaomi users who choose to install this Windows 10 ROM for Mi 4 will have to lose out on using Android on their smartphones as the ROM does not support dual-boot option. Instead, it will offer a native Windows 10 experience on an existing Android handset.
Microsoft's Windows Phone mobile operating system is a distant third in the smartphone segment, which is dominated by Android and iOS. This new strategy may help Microsoft reach out to new users even if they do not buy a new handset just to try out Windows 10.
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